Keyboard Manufacturer, Shenzhen

Objective: Build OEM business with Joint Venture partner in UK as first step to establish their brand and exploit Western Europe.

Current situation: OEM and ODM manufacturer of computer ancillaries using traditional HK and local exhibitions for marketing.  Foreign relationships are not developing at the pace they want. They have limited understanding of the local Western markets and their company is unknown.  They need to explore other channels for winning orders. They have a very cautious attitude towards risk.

Actions: Bridgia has discussed different JV scenarios of which one has been chosen as most attractive.  This involves finding a Partner with knowledge and experience of their particular market and a willingness to invest in a joint collaboration. This commitment helps reduce risk and costs and builds confidence in a successful future.  The BRIDGIA local specialist Partner has agreed to help search with the search and produce the a short list of up to 5-6 suitable companies.  BRIDGIA will help in making the final choice, interviewing the short listed companies as necessary and assist with on-going monitoring and supervision to ensure the success of the venture.